Case Study: Muir Vineyards Branding & Website Design
Client: Muir Vineyards – Martinez, California
Industry: Winery & Vineyard
Project Scope: Logo Refresh, Wine Label Design, Website Design
Background:
Muir Vineyards is a family-owned and operated winery nestled in the Mount Wanda range of Contra Costa County. Inspired by the legacy of conservationist John Muir, the vineyard is dedicated to sustainability and produces premier wines, including Pinot Noir, Merlot, and Cabernet Sauvignon. With 165 acres of rolling hills and oak trees, Muir Vineyards seeks to honor the natural beauty of its land while offering high-quality wines.
Project Goals:
Muir Vineyards approached me to enhance their brand identity and create a cohesive visual experience that reflects their rich heritage, commitment to sustainability, and premium wine offerings. The primary objectives were:
Logo Refresh: Modernize the existing logo while maintaining a classic and timeless feel.
Wine Label Design: Develop a fun yet approachable set of wine labels that conveys the winery’s heritage and commitment to sustainability. I took John Muir and members of his family and illustrated them for each varietal.
Website Design: Build a digital presence that captures the beauty of the vineyard while embracing the warm history of Martinez, California. The website also educates customers about their wines, and enhances online engagement.
Programs Used:
Procreate
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Blender
Wine Label Design: For the wine labels, I crafted a design that merges traditional wine label aesthetics with contemporary art. Using a clean layout and typography that matches the logo-mark, the labels exude a sense of artisanal craftsmanship. The hand-drawn illustrations of John Muir and his family add a touch of tradition while still being fun with rich and vibrant colors.
Website Design: The website was designed to be both visually compelling and user-friendly. Key features include:
· Storytelling & Heritage Section: Showcasing the history and inspiration behind Muir Vineyards.
· E-Commerce Integration: A seamless online store to purchase wines directly.
· A visit page for special events: Educating visitors on the winery’s commitment to eco-friendly farming.
· Mobile Responsiveness: Ensuring an optimal user experience across all devices.
