Case Study: Grand Lake Theatre Rebrand
Project Overview: Grand Lake Theatre, an iconic historic movie palace, needed a refreshed brand identity to attract a modern audience while maintaining its vintage charm. The goal was to enhance revenue streams through updated branding, merchandise, and digital experiences, using a bright and modern color palette inspired by the theatre’s marquee.
Design Project Brief:
Objective: To revitalize Grand Lake Theatre’s visual identity and marketing assets by introducing a cohesive brand system that enhances customer experience, increases revenue, and maintains the theatre’s nostalgic essence.
Scope of Work:
Animated Logo: A dynamic logo based on the light-up theatre sign, incorporating motion to mimic fireworks that go off at night on top of the theatre.
Ticket Design: Modern reimagination of theatre tickets with a vintage-inspired aesthetic, utilizing the new color palette.
Concessions Menu: A stylish, legible menu redesign that reflects the theatre’s branding while being practical and visually appealing.
Website & Mobile Revamp: A refreshed digital experience with improved usability, accessibility, and visual consistency with the new brand identity.
Color Palette: A bold and modern color scheme incorporating:
Red (#F04B4F)
Yellow (#FEC13B)
Black (#000000)
Soft pinks and creams for contrast.
Merchandise: Branded apparel, tote bags, and other items that capitalize on the theatre’s nostalgic appeal while appealing to contemporary audiences.
Programs used:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Figma
Blender